Lead pricing
Pay only for the leads you get. Each one is priced by the size of the job and the lead itself, always under the limits you set. No setup fee, no monthly fee, no contract.
What your budget could earn
Pick a service and a weekly budget. Adjust the close rate and job value to match your business.
Industry range 10–35%. Use yours.
National average. Edit for yours.
Your week, estimatedRoofing
- Leads
- 5–11
- Jobs closed at 20%
- 1–2.2
Potential revenue
$12,000–
From $500 of leads a week.
An estimate: lead volume depends on your area, and closing depends on your sales team.
Pay per lead. You set the limit.
Every lead is exclusive. Its price is set by live bidding within a range for the size of the job: where it lands depends on the lead's intent score (how ready the homeowner is to hire) and demand in your area. Recommended limits are set for you. No setup fee, no monthly fee, no contract.
| Job size | Range per lead |
|---|---|
| Large jobsRoofing · Siding · Solar · Remodeling | $45–$100 |
| Medium jobsHVAC · Windows & doors | $20–$50 |
| Small jobsGutters · Plumbing · Electrical | $15–$35 |
Control what you spend
Recommended settings are filled in for you. Change any of them from your dashboard, and it applies to the next lead.
- Services and zip codesChoose what you buy and where. Add or drop zips any time.
- Spending capDaily, weekly or monthly. We stop bidding for you when you reach it.
- Daily lead limitSet how many leads can arrive in one day.
- Most you'll pay per leadOptional, under Advanced. We never bid above it.
- PauseOne tap from your dashboard. Your balance stays put.
- Auto-rechargeTops up your wallet at a point you choose, so leads don't stop. Optional.
How a lead is priced
The job size sets the range
Large jobs (Roofing, Siding): $45–$100. Medium jobs (HVAC, Windows & doors): $20–$50. Small jobs (Gutters, Plumbing): $15–$35.
The lead sets where it lands
Live bidding places each lead in its range: how ready the homeowner is to hire, and how many contractors want leads in that area.
Your limits come first
We never bid above the most you'll pay, and we stop at your cap. A lead that doesn't fit costs you nothing.
Pricing questions
How much does a lead cost?
It depends on the size of the job and on the lead itself. Large jobs like roofing run $45–$100 a lead, medium jobs like HVAC $20–$50, small jobs like plumbing $15–$35.
What decides where a lead lands in its range?
How ready the homeowner is to hire, and how many contractors want leads in that area. It never goes above the most you've said you'll pay.
Is there a minimum?
Your first deposit is about a week of your budget, $250 at least. After that you only pay for the leads you get.
Are there any other fees?
No setup fee, no monthly fee and no contract. You pay for leads, nothing else.
How does auto-recharge work?
When your wallet drops below the point you choose, your card is charged the amount you set, so leads don't stop. It's optional, and you can turn it off any time.
What if a lead is bad?
Report it in your portal within 48 hours. A wrong or disconnected number, a job outside your service area, a duplicate, or a request that isn't real all qualify. Approved reports are credited back to your wallet.
Set your zips.
Go live today.
Exclusive · Checked · Pause any time